Crypto Universiteit
From an automated Starter Class to a selected Masterclass
At Crypto Universiteit the whole funnel runs through WhatsApp with CommuniQate: the onboarding into the Starter Class fully automatic, and after that the selection for the Masterclass
Results
From Starter Class to Masterclass
The onboarding runs fully automatically; the selection for the Masterclass stays personal. All in one WhatsApp conversation.
This is how the selection starts
This is what the first contact looks like: personal from the very first message, with the intake scheduled right there in the same conversation.
Hi, I would like to know more about the Masterclass.
Hi! Great that you are interested in Crypto Universiteit. We work with personal guidance and that is why we select our students. May I ask you a few short questions?
Yes, go ahead
Great! Do you already have experience with trading, and how many hours a week can you free up? At least 3 hours a week are needed to make the programme work.
I am a beginner and can free up around 5 hours a week.
Sounds good! The next step is a 15 minute phone call with Dean, our selector. Pick a moment that suits you:
The challenge
Crypto Universiteit teaches motivated students to trade in 26 weeks, with one-on-one guidance from founder Benjamin Sietsma and his team. The way in is the Starter Class; anyone who wants to go further after that can request the Masterclass and goes through a selection process. More than 200 students went before them.
- Applications and questions come in every day, and they all deserve a fast and personal answer.
- Onboarding new Starter Class members consisted of the same manual, repetitive actions over and over.
- Every Masterclass candidate goes through several steps, from qualification to the 15 minute phone intake with selector Dean; without a central overview that quickly ends up scattered.
The team wanted to hold on to the personal tone, but get rid of the manual repetition.
“What it mainly delivers: an overview in the figures, an instant response speed, and focusing on what we need to do instead of carrying out repetitive actions by hand.”
The solution
The whole funnel runs through WhatsApp, with CommuniQate as the engine underneath. The onboarding into the Starter Class is fully automated, and every lead who comes in there can request Masterclass membership via WhatsApp.
- New Starter Class members are onboarded automatically, without any manual action from the team.
- Anyone who requests the Masterclass goes through the selection and qualification questions in that same conversation.
- The phone intake with selector Dean is scheduled and confirmed in the conversation.
- All applications and conversations sit in one place, so the team keeps an overview in the figures.
How it works in practice
- 1A lead signs up for the Starter Class and is onboarded fully automatically via WhatsApp.
- 2From the Starter Class, every lead can request Masterclass membership via WhatsApp.
- 3Then the selection starts: qualification questions in the conversation, followed by the 15 minute phone intake with selector Dean.
- 4After the intake, the outcome follows via WhatsApp; anyone who is admitted starts in the 26 week Masterclass.
- 5During the programme the line stays short too: students simply ask their day-to-day questions via chat.
Conclusion
Automated where it can be, personal where it counts: that is the balance Crypto Universiteit found through WhatsApp. The Starter Class onboarding runs entirely by itself, the Masterclass selection stays human work, and the team keeps an overview in the figures while the response speed is instant. That way the personal approach that made the company what it is stays intact.
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