Smooth Laser Clinic
125+ direct payments from year-end campaign
Smooth Laser Clinic reactivates existing customers with a targeted WhatsApp campaign
Results
The customer journey in one picture
From a personal campaign message to a booked treatment, all in the same WhatsApp conversation.
The year-end campaign that filled the schedule
Existing customers received a personal campaign message. Booking happens right in the conversation; the campaign brought in 125+ direct payments.
Hi! Especially for our regular customers: take advantage of our year-end offer on your follow-up treatment in December. Secure your spot for the new year now.
View the offer
Great to have you back! You can arrange it right here: pay securely via the link and then pick your first treatment date straight away.
Pay and book
Payment received! Pick your first treatment date:
The challenge
Where many companies focus their marketing efforts on bringing in new leads, Smooth Laser Clinic deliberately chose customer retention. Every year the clinic organises a year-end campaign in which existing customers are invited to take advantage of 20 percent off a treatment programme with direct advance payment.
- The campaign was initially spread via email.
- Conversion remained limited.
- Low open rates and limited interaction on the messages.
That made clear that email was not the right channel for this message.
“The chairs for the first months of the new year were largely filled. Compared with email, WhatsApp performed many times better in conversion.”
The solution
Together with CommuniQate, Smooth Laser Clinic decided to repeat the year-end campaign via WhatsApp.
- A customer list of 13,000 previous clients was imported into CommuniQate.
- A personal message was drawn up and sent.
- A phased approach: instead of sending thousands of messages at once, the team deliberately started small, with a batch of 100 messages.
- In terms of content, short, raw text messages without visuals turned out to work best.
This way the effect could be measured, and there was room for optimisation. The messages felt more personal and were not experienced as an advertisement.
How it works in practice
The campaign was rolled out in phases, tuned to the team's ability to follow up on conversations personally.
- 1First a batch of 100 messages.
- 2Then 200 messages.
- 3Next 500 messages.
- 4And finally full distribution.
- 5All messages were sent via the official WhatsApp business account.
Conclusion
After the success of the year-end campaign, Smooth Laser Clinic is exploring further automation via CommuniQate. This case shows that targeted communication with existing customers not only delivers conversion, but also strengthens lasting customer relationships.
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