Smooth Laser Clinic

Where many companies focus their marketing efforts on bringing in new leads, Smooth Laser Clinic deliberately chose customer retention. Every year the clinic organises a year-end campaign in which existing customers are invited to take advantage of 20 percent off a treatment programme with direct advance payment.

The campaign was initially spread via email, but conversion remained limited. The low open rates and limited interaction made clear that email was not the right channel for this message.

Together with CommuniQate, Smooth Laser Clinic decided to repeat the year-end campaign via WhatsApp. A customer list of 13,000 previous clients was imported into CommuniQate, after which a personal message was drawn up and sent.

For the setup of the campaign, a phased approach was chosen. Instead of sending thousands of messages at once, the team deliberately started small, with a batch of 100 messages. This way the effect could be measured, and there was room for optimisation.

In terms of content, short, raw text messages without visuals turned out to work best. They felt more personal and were not experienced as an advertisement.

The campaign was rolled out in phases: first 100 messages, then 200, 500 and finally full distribution. This was tuned to the team's ability to follow up on conversations personally. All messages were sent via the official WhatsApp business account.

After the success of the year-end campaign, Smooth Laser Clinic is exploring further automation via CommuniQate. This case shows that targeted communication with existing customers not only delivers conversion, but also strengthens lasting customer relationships.