Simple, fair prices
No hidden costs, no surprises. Choose the plan that fits your organisation and grow when you're ready.
Accelerator
For organisations that want to go all-in with integrations.
Included
- Everything in Growth
- Forms included
- Custom integrations
- Early access to new features
- Direct phone number for support
- Dedicated success manager
Growth
For organisations that want to grow and automate.
Included
- Everything in Start
- Contact lists and segments
- AI & Automation
- Marketing campaigns
- API access
Start
For organisations getting started with WhatsApp on a small scale.
Included
- Team Inbox
- WhatsApp Widget
- QR Codes
- WhatsApp Links
Larger organisation?
For organisations with complex needs we create a custom quote.
- Unlimited users and WhatsApp accounts
- Custom integrations and SLAs
- Dedicated account manager
Add-ons
Extend your plan with extra users, WhatsApp accounts or forms.
Extra users
Per licence / month
Add unlimited team members to your inbox
Extra WhatsApp
Per account / month
Manage multiple numbers in one platform
Forms
WhatsApp native flows
Send native WhatsApp forms for fast data entry right in the conversation.
Collect data without external tools
Usage costs
Pay only for what you use. The more you use, the cheaper it gets.
Monthly Active Contacts
MACs - contacts you interact with
Included free per plan
Start
Growth
Accelerator
Extra MACs volume discount
Automation Credits
Pay-per-use for smart automations
Included free per plan
Start
Growth
Accelerator
Extra credits rate
Frequently asked questions
Answers to the most common questions about our pricing and plans.
Can the licence be cancelled monthly?
Yes, all licences can be cancelled monthly. There is no minimum contract term and you can end your subscription at any time. The cancellation takes effect at the end of the current month.
How do the MAC and automation bundles work?
The MAC and automation bundles run monthly until you cancel them. You pick a bundle that matches your expected usage and it renews automatically each month. Unused MACs or credits expire at the end of the month, but you can adjust or cancel your bundle at any time.
What is a Monthly Active Contact (MAC)?
A monthly active contact is a contact you interact with within a monthly period. This can be inbound (the contact starts the conversation) or outbound (your organisation starts the conversation). If you communicate with the same contact multiple times within the same month, it counts as one MAC.
Can I upgrade or downgrade in between?
Yes, you can change your plan at any time. On an upgrade the change takes effect immediately and you pay the difference pro rata. On a downgrade the change takes effect at the start of the next billing period.
Are there set-up costs or hidden fees?
No, there are no set-up costs or hidden fees. You only pay for your chosen plan, any add-ons and your actual usage of MACs and automation credits. Everything is transparent and clear up front.
What happens if I exceed my MAC limit?
There is no hard limit on MACs. You simply pay for the number of active contacts you have that month. The more you use, the lower the price per MAC thanks to our volume pricing.
Is there a trial period available?
Yes, we offer a free demo where you can see all the features. Get in touch to schedule a no-obligation demo and find out which plan best fits your organisation.
How does billing work?
You receive a monthly invoice with your fixed plan costs, add-ons and variable usage (MACs and automation credits). With yearly payment you receive one invoice per year for the fixed costs with 2 months free, and monthly for the variable usage.
Any other questions? Feel free to get in touch.
Ready to get started?
Schedule a no-obligation demo and discover which plan best fits your organisation.