Energiecontrol
13-15% conversion from existing customers
Energiecontrol reactivated customers of a bankrupt company with a targeted WhatsApp campaign
Results
The customer journey in one picture
From campaign message to the technician at the door, all via WhatsApp.
The campaign that reactivated customers
Customers of the bankrupt Duurkracht received this message. The campaign achieved 13-15% conversion on the warranty check-up.
Dear customer, your solar panels were supplied by Duurkracht. Because of the bankruptcy your panels are no longer monitored and the warranty has lapsed. We can take this over for you.
Tell me more
With a warranty check-up (125 euros including VAT) we inspect the full installation and restore the monitoring. Shall I schedule a moment?
Schedule the check-up
All set! Our technician will come on Friday between 9:00 and 12:00. You will receive the confirmation here.
The challenge
In a time of change within the sustainable energy industry, Energiecontrol faced a unique challenge: approaching customers of a bankrupt company, Duurkracht. Many of these customers had questions about the warranty on their installations and the potential risks of not having proper monitoring.
- No warranty: without a new service provider, the warranty on the installations lapsed.
- No monitoring: systems were no longer monitored, which could lead to unnoticed problems.
- Lost yield: non-functioning systems could cause loss of yield.
- Safety risks: poorly installed systems brought fire risks.
“WhatsApp was used to stay in touch with customers at scale. Thanks to the personal approach, customers could be informed quickly and easily.”
The solution
Energiecontrol saw an opportunity to stay in touch with the customers through a strategic WhatsApp message. The message highlighted the main risks and the benefits of a warranty check-up, which was offered for 125 euros. The messages were sent in a clear sequence.
- Introduction message: announcement of the bankruptcy and the possible risks.
- Explanation of the check-up: detailed information about what customers could expect.
- Price communication: transparency about the cost of 125 euros including VAT.
- Option for phone contact: a no-obligation call from an expert.
How it works in practice
The campaign was set up in a structured way with multiple touchpoints.
- 1Customers first received an introduction message.
- 2More detailed information about the warranty check-up followed.
- 3If interested, a check-up could be scheduled straight away.
- 4Hesitant customers were given the option to speak with an expert by phone.
Conclusion
Energiecontrol proved that proactive communication via WhatsApp not only helps to retain customers, but can also generate new revenue. By removing the uncertainty around the warranty and offering a clear value proposition, they were able to convince a significant share of customers to take action.
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