
Top Orthodontie
10% conversion on night retainer campaign
Top Orthodontie optimises service and marketing with WhatsApp via CommuniQate
Results
The challenge
Top Orthodontie, a forward-thinking orthodontic practice, was looking for ways to optimise its service to patients. The team of receptionists had to process a large volume of incoming phone calls and emails every day, which limited the team's efficiency and the speed of customer responses. In addition, Top Orthodontie wanted to offer an innovative service for night retainers, because many patients lost their retainer, which could eventually lead to their teeth shifting.
“Just replying via WhatsApp feels easy and fast. Patients appreciate the option to send messages in their own time.”
The solution
With CommuniQate as their WhatsApp platform, the receptionists at Top Orthodontie can now work effectively through asynchronous messages. This way, patients get answers to their questions faster, without the phone rush that fixed calling hours bring. The receptionists can easily manage incoming and outgoing messages, keeping the phone lines free for complex questions.
In addition, Top Orthodontie sends appointment reminders via WhatsApp, so patients are reminded of their appointment in good time. Top Orthodontie has also set up a night retainer service with an effective WhatsApp message aimed at preserving the result of a braces treatment.
How it works in practice
The team works with a shared inbox where all WhatsApp messages come in. Simple questions are handled quickly, while complex matters are picked up by phone. For the night retainer service, patients receive a personal message with a free mouth scan offer.
Conclusion
Integrating WhatsApp via CommuniQate has led to fewer incoming phone calls, a better customer experience and higher team efficiency for Top Orthodontie. The personal approach via WhatsApp strengthens the relationship between Top Orthodontie and its patients.
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