Top Orthodontie
10% conversion on night retainer campaign
Top Orthodontie optimises service and marketing with WhatsApp via CommuniQate
Results
The patient journey in one picture
From campaign message to scan appointment: all in the same WhatsApp conversation.
The night retainer campaign in action
Former patients receive a personal campaign message. Showing interest and scheduling an appointment both happen in that same conversation.
Hi! Is your night retainer due for replacement? Wear and tear make it less effective. Replace it easily through the practice this month.
Yes, I am interested
Nice one! For a new night retainer we book a short scan appointment. When suits you?
Thursday morning
All booked! You will receive the confirmation and a reminder here. See you on Thursday!
The challenge
Top Orthodontie, a forward-thinking orthodontic practice, was looking for ways to optimise its service to patients.
- A large volume of incoming phone calls and emails for the team of receptionists every day.
- That limited the team's efficiency and the speed of customer responses.
- Many patients lost their retainer, which could eventually lead to their teeth shifting.
In addition, Top Orthodontie wanted to offer an innovative service for night retainers.
“Just replying via WhatsApp feels easy and fast. Patients appreciate the option to send messages in their own time.”
The solution
With CommuniQate as their WhatsApp platform, the receptionists at Top Orthodontie can now work effectively through asynchronous messages.
- Patients get answers to their questions faster, without the phone rush that fixed calling hours bring.
- Receptionists easily manage incoming and outgoing messages, keeping the phone lines free for complex questions.
- Appointment reminders via WhatsApp remind patients of their appointment in good time.
- A night retainer service with an effective WhatsApp message, aimed at preserving the result of a braces treatment.
How it works in practice
- 1All WhatsApp messages come in through a shared inbox the team works in together.
- 2Simple questions are handled quickly.
- 3Complex matters are picked up by phone.
- 4For the night retainer service, patients receive a personal message with a free mouth scan offer.
Conclusion
Integrating WhatsApp via CommuniQate has led to fewer incoming phone calls, a better customer experience and higher team efficiency for Top Orthodontie. The personal approach via WhatsApp strengthens the relationship between Top Orthodontie and its patients.
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